In case you haven’t caught on, I am seriously passionate about creative entrepreneurship – and branding sessions are kind of my jam. I also know that when it comes to business, investing money in photography can be intimidating, right? I mean, are photos really that important to the bottom line?
Well, I’m here to give you the simple answer: YES!
Whether you’re a service provider or selling products, investing in professional branding photography is a must. Having high quality photos to share with clients is one of the best ways to improve your branding, grow your business, and really elevate your online presence.
In this blog post, I’ve put together a list of reasons why investing in branding photography can help you stand out in even the most crowded spaces.
Let’s dive in!
What is branding photography?
First, let’s talk about what a brand shoot is.
These days, branding photography is so much more than a simple headshot – it’s a way to capture you as an entrepreneur and show the world what you’re all about. The goal of a branding session is to not only provide you with beautiful images to market your business, but to tell your brand story to potential clients.
Think of branding photography as your first impression, your business card, and your chance to sell your products or services – you’re gonna need more than a headshot for all of that!
No matter what stage of business you’re at, here are some reasons why investing in personal branding photography is worth every penny.
1. Makes you look like a professional
Investing in high-quality photos is one of the best ways to show your audience that you’re a professional who takes your business seriously. There’s a time and place for selfies, and your business isn’t always one of them! Having professional photos will make people feel like they can trust you and believe in the quality of your brand. More than that, people will actually pay more for your products or services when you present yourself as an expert in your niche (even if you don’t feel like one, yet!)
2. Sets you apart from others in your industry
Have you ever noticed different brands using the same images throughout their website, social media, and email marketing? I may be biased as a photographer, but too many stock photos has me scrolling onto the next one quickly!
Having photos that are unique to your brand only can take your online marketing to the next level quickly. Remember, there are tons of people in your niche – heck, tons of people with similar branding too, but there is only one you! This is why it’s so important to have authentic brand photos that show your vibe and a behind the scenes look of what it’s like to work with you.
3. Creates a cohesive brand image
Let’s face it – social media is the best marketing tool for any type of business right now. While content is still the bottom line, having clear and cohesive images across your platforms can help people know what to expect from your brand.
If your feeds are inconsistent, poorly lit, or simply don’t make sense for your brand, people tend to skip right over them. With branded photography, every photo should be curated to share a piece of your business in a memorable way. No confusion here – the right photos can help make sure that your brand message is clear to the audience.
4. Saves you time
Whether your business is active on one platform or ten, having a bank of beautifully curated photos will save you a ton of time. You’ll no longer have to spend hours planning content, scrambling to take selfies, and wondering what photo to use next. When you invest in a branding shoot, your photographer does most of the heavy lifting for you!
Good photographers will get to know your brand vision ahead of time (usually with a questionnaire and some good old Pinterest inspo) and can give you an outside perspective on ways to showcase your business. Basically, we help you create tons of marketing material in just one session!
5. Builds a connection with your audience
I like to save the best for last…and for me, it doesn’t get any better than human connection! I’m a big believer that people buy from people. Clients want to know the “why” before they buy – and there’s no better way to spark that connection than through authentic brand photos that show the face behind it all.
The more people see the real you, the more they have an opportunity to connect to your brand. When people feel like they know you, the more likely they are to support you! Long story short: photos create connection, which leads to trust, which leads to sales. Also, you’re kind of amazing…both you and your audience deserve to see the amazing business you pour your heart into every day. Branding photos can do that!
Here are a couple of recent branding sessions I’ve captured for two lovely ladies:
Amy from Marathons and Mantras
Sam from Coastal Wave Studio
If you’re ready to invest in your brand and are in the Victoria area, let’s chat! I’d love to learn more about the story behind your business and help bring it to life through photos that are uniquely you. Learn more about my branding photography services here!